Contrary to popular belief, not all products you find on the shelves today have the same ingredients and the same qualities. They are not all created equal – some are highly concentrated, some diluted, some effective, some not. We are here together trying to make the difference. We strive to create a balance in all we do. With years of experience, knowledge and research, we developed products that are unique and highly effective, and allow you to see the difference immediately after your first application. So where does the magic come from? Even though we believe in magic, there is none in our products. We create L30 by using pure ingredients, a simple formulation, and eliminating preservatives. We emphasize natural combined with a minimalist approach. We are able to create this product that we believe in: product that we and our families use ourselves and that we recommend with confidence to you too. It is a challenging journey, but a challenge that keeps us moving forward, innovating and creating. We do it because we are just crazy enough to believe in better products, simplicity, and balance. Truly Yours, L30...